A paragraph about cereal.
In 1866, a follower of Jackson’s, Ellen White (founder of the Seventh Day Adventist Church), started the Western Health Reform Institute in Battle Creek, Michigan with her husband James. The early years of the Institute were unremarkable, and attendance was low. In 1886, Ellen took a chance on young John Harvey Kellogg when she hired him to help market her sanitarium. White paid for Kellogg to study at New York’s Belleview Hospital, where he began thinking of ways to make ready-to-eat cereals available to the masses. When he returned to Battle Creek, Kellogg took over the struggling Institute and renamed it the Battle Creek Sanitarium. He advocated a vegetarian diet and told patients to “eat what the monkeys eat – simple food and not too much of it.” At the sanitarium, Kellogg taught his unorthodox fitness program to several celebrities, including President Taft, Amelia Earhart and Thomas Edison.